My Philosophy and Writing Style
There are plenty of great writers, copywriters, and content writers available and each has their own unique style and philosophy. It’s important to know if their philosophy and style are a good fit for your organization.
I believe that everything is about relationships! Successful marketing and communication requires a relationship with your audience. Building that relationship takes time; it doesn’t happen overnight.
I typically write in a conversational style. Rather than old marketing techniques that scream at the audience, conversational copywriting entices the reader to enter in to continual interaction with your business. Interaction builds trust. Successful organizations earn the trust of their audience through respectful conversation and a relationship that keeps your readers coming back for more. My dad used to tell me “that people may not remember what you did, but they will always remember how you made them feel”.
- How do you want your audience to feel about your products, services, and organization?
- How can you tell your story in a way that invites your audience in and encourages them to play a part in your story?
- Conversations and stories are what audiences remember!
Conversational writing is one of the best ways to build a long-term relationship with your audience. Whether you are looking for lead generation, sales, or community involvement and support – constant, high quality contact through emails, blogs, and social media maintain that relationship. The right relationship with your target audience is the foundation of all your marketing and brand promotion.